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Digital Marketing & Website Management training to

TSH 500,000 TSH 250,000

OVERVIEW

In Tanzania and Africa, internet usage is increasing, consumers are spending more time on Social Media, and customers research businesses online before making purchase decisions. As a business, you cannot miss out, you must have an effective online action plan to connect with customers and grow your business.

This program will help you create a 360 digital strategy to reach your customers across all platforms: Website, Social Media, Search, and Email. You will be trained by expert facilitators who have created successful campaign strategies and understand how digital can move business and also get a free website.

Join the next session at Smart Lab in Mikocheni on November 16, 2019, from 9 am to 5 pm.

Digital Marketing

  • Digital Marketing vs Traditional Marketing
  • Why Social Media
  • Social Media – Success Stories
  • Identify Your Business Objectives
  • How to create a Customers Persona
  • How to select Platforms
  • Branding
  • Social Media Strategy Creation
  • Content Creation
  • IGTV, Instagram Stories, FB Stories
  • Social Media Engagement
  • How to work with Online Influencers
  • Strategy Workshop
  • The Dark Social
  • Email Marketing
  • Online Adverts
  • Social Media Reports

Website Management

  • Introduction to websites
  • Website management
  • Introduction to Domain and Hosting
  • Corporate E-Mails for business
  • Website and Email Security
  • How to pick a good domain name
  • Introduction to SEO
  • Why do we need SEO
  • What is the importance of SEO
  • How do search engines work
  • What “Ranks” a website
  • How SEO has changed
  • What tools can be used to track your site’s SEO
  • How to set up SEO on your site
WHO IS THIS FOR

This program is for small and medium enterprise owners (SMEs), startup founders, and individual professionals in corporate and government who wish to create effective digital strategies that will lead to the growth of their businesses and brands by opening up online channels.

Business owners

  • Increase revenues for your business
  • Improve brand recognition for your business
  • Make your business more visible online
  • Make it easier for customers to find you online
  • Keep your customers engaged with your brand

Professionals

  • Increase brand loyalty
  • Successfully launch new products digitally
  • Make your brand more visible online through SEO
  • Make it easier for clients to find you online
  • Keep your brand audience engaged with relevant content
Training methodology

Built on modern practical facilitation methods, the interactive workshops will utilize relevant and current examples from recognizable brands, practical exercises with a minimum amount of lectures. Participants will be able to apply the skills and knowledge they learn to their business strategy during the workshop


Training objectives

By the end of this course participants will be able to

  • Explain the fundamentals of owning and managing a website
  • Explain the fundamentals of digital marketing
  • Identify customer needs with respect to different digital channels
  • Create appropriate digital strategies depending on business goals, brand definition, and customer needs
  • Perform Search Engine Optimization (SEO) by monitoring keyword rankings, doing competitor research, tracking incoming backlinks, conducting keyword research, etc
  • Operate different digital marketing channels to grow their business
Extra Benefits

The participants will also receive

  • A free single page website
  • A free domain name and hosting for 1 year
  • Free custom business emails
  • Free SEO setup

WHAT YOU WILL LEARN

Digital Marketing

  • What is Digital Marketing?
  • Current Digital Marketing channels
  • Digital Marketing trends and future
  • How to conduct research for your digital strategy
  • How to create effective strategies considering your goals, your brand, and customer needs
  • How to manage and grow your Social Media channels
  • Content creation and scheduling
  • Media buying
  • Reports and analytics

Website Management

  • Website Management basics
  • Current Web trends
  • Why have a website?
  • Importance of custom emails for business
  • How to pick a good domain name
  • How to perform SEO by monitoring keyword rankings, doing competitor research, and tracking incoming backlinks

Captains

The BeFound Digital Masterclass will be facilitated by experts in the field who have successfully handled campaigns for established and upcoming brands alike.


Gillsant Mlaseko

Digital Marketing Strategist


Gillsaint Mlaseko is an experienced Digital Marketer who strategies to grow brands and make them more relevant in the digital age. His company, Swahili Digital, helps businesses define and develop digital strategies that follow a structure, people and ideas and that have real ROI outcomes.

Zainab Abdallah

Digital Marketer


Zainab Abdallah is a digital marketer and account manager. She is versed at content marketing and knows how to create the kind of content that will go viral by resonating with the brand’s audience. Zainab will be facilitating the social media workshop in this program.

Juliana Shao

Digital Developer


Juliana Shao is a Digital Developer experienced in Search Engine Optimization - performing competitor research, tracking incoming backlinks, conducting keyword research, and monitoring keyword ranking to ensure that brand websites come up at the top of search results every time. She will conduct the SEO workshop and help you become more discoverable online leading to more revenues and brand recognition.

David Lyimo

Senior Web Developer


David Lyimo is a Senior Web Developer who has creating some of the most stunning websites for big brands and startups including LIC, Smart Codes, Smart Lab, Blast Monitoring tool, and many other businesses. David is passionate about technology, business, startups, and security online. He will be facilitating the website development workshop in this training program to help you craft the perfect website for your business.


BeFound Testimonials

What participants say about the program


"My whole perception on digital marketing has changed - I now know how to strategize and structure the whole thing."

Muhammad Halai

Creative Director, Zanzibar Apparels

"Excellent – great content and delivery. Many new ideas, tips and techniques to promote our business."

Bina Nathwani

Marketing Executive, LHC

"I have learned how I can use digital marketing to grow my business."

Shilton Ulomi

Founder, MyHI

"I have learned how to optimize my website so that it is available on Google and other search engines."

Ruthbrenda Exaud

Student, DIT

"I can definitely contribute more to the company in terms of marketing and its online presence."

Muhammad Halai

Creative Director, Zanzibar Apparels

WHERE WE ARE

Smart Codes HQ | House No. 346
Mikocheni A, Senga Rd,
Dar es Salaam, Tanzania

CONTACT US

ideas@smartlab.co.tz
+255 788 499 482
+255 222 775 801

DOWNLOADS

Program brochure